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Behind The Collection: September

First of all, I just want to say a HUGE thank you for last Thursday. Our very first “At The Table” was honestly everything I hoped it would be and more. Incredible women, incredible food, beautiful energy and so many lovely conversations around one table.


A massive thank you to our co hosts at Modern Farmhouse for making the evening so special, and of course to the fabulous Penny. I feel so lucky that we got to bring this idea to life and even luckier that so many of you wanted to be part of it.

Right, let’s get into the collection…

I feel like a broken record at the minute, and I know I keep talking about the issues we are facing, but the harsh reality is that the delays are still happening.

I KNOW you guys are dying for newness. Trust me, so am I.

But just as we think we are getting closer, another delay seems to come our way.

Our factory has finally been honest with us and explained that renovations to their offices have caused a huge backlog. 

Obviously, I completely understand that things happen, but the reality is that we are the ones who ultimately suffer from those delays, and more importantly, it means you guys are waiting even longer for the new collection. And that is the bit that really frustrates me.

You may have seen that I’ve been sharing quite a few sneak peeks over on my socials and the response has honestly been incredible.

Every time I share something, the messages come flooding in asking when you can buy it, and I completely understand because I am desperate to get it to you too!

I just need to actually get the bloody product here first.

And when it does arrive, I promise you it is going to be worth the wait.

We have some beautiful lace pieces, our best selling suit in BLACK, which you have been asking me for for what feels like forever, some gorgeous knit pieces and the most beautiful check co ords.

There are so many pieces that I absolutely adore, and seeing your reactions to the sneak peeks has made me even more excited to finally release them.

So, this week’s blog is probably a little more of an apology than a behind the scenes of the collection.

I know you’ve been patient.

I know you’ve been waiting.

And I really, really appreciate you bearing with me while I make sure that when this collection finally arrives, it is exactly what I want it to be.

I could rush it.

I could put something out just because I know you want newness.

But that has never been how I want to run ANF.

I want you to receive something that feels considered, exciting and worth waiting for.

So please bear with me just a little bit longer.

MARK YOUR CALENDARS.

OCTOBER 4TH.

That is the date I am working towards and I am doing absolutely everything I can to make it happen.

I will not let you down.

And honestly, after all the delays, I cannot bloody wait to see you all wearing this collection.

M x

Founder
Atelier Ninety Five

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